What I Learned About Email Marketing
Recently I sent an email about my fan fundraising campaign to a new list I created using addresses I scraped from the lists of the bands I play in: Molly’s Revenge, Story Road, Little Black Train, plus addresses of our customers on our online Bandcamp Store. I was surprised and embarassed to receive the following email from MailChimp with this scary subject line:
MailChimp Compliance High Abuse Rate Suspension
“A recent campaign, “Tradition Kickstarter #1,” generated spam complaints at a rate that exceeded allowable industry thresholds … Noting that an above-threshold rate of spam complaints was returned for the campaign, we do have to ask that the full “Stuart Mason Mailing List” be removed from the account at this time.
” If you wish to provide subscribers with information on another brand or project that you offer, we recommend sending a campaign using the branding that subscribers opted in under that explains the new project, and provides the opportunity to sign up to hear about this new brand separately. Doing so helps to keep customers informed and minimize spam complaints.”
So–here’s a chance for you to opt in to my new Stuart Mason list. I promise to never again promote my own projects on any other list–other than reminding you about this list, rarely. Please sign up!
SIGN UP HERE
I apologize for any inconvenience this email mixup may have caused.
Thanks for your support!
Sincerely, Uncle Stu
Stuart Mason with special guest Ryan Davidson
Songwriters at Play [songwritersatplay.com]
Thursday Jan. 22
Featured artists Stuart and Ryan play 45 min. set at 8:30
Opening acts at 6:30
Price: Free (tip jar)
Sunday Jan. 25
Featured artists Stuart and Ryan play 45 min. set at 2:20
Opening acts at 1pm
Price: Free(tip jar)
Stuart Mason is known for his authentic vocals and nimble skill on guitar, mandola, and banjo. He has won awards for traditional singing (Goleta Old-Time Fiddler’s Convention), mandola (Topanga Banjo and Fiddle Contest), and songwriting (West Coast Songwriters Association). He is a member of international touring Celtic band Molly’s Revenge, and has performed at festivals in China, Scotland, Ireland, and across the United States. He also tours with old-time bluegrass band Little Black Train and Celtic folk band Story Road, and performs with the Old-Time Fiddle and Banjo Show. www.stuartmasonmusic.com
Stuart will be joined for these shows by songwriter and multi-instrumentalist Ryan Davidson of Chico, CA. The songs of Ryan Davidson combine the traditional folk art of storytelling with an aggressive punk flair. His impassioned voice and energetic presence on stage command attention on any room. The Northern California native was educated in Ireland, and his songs strike a deep emotional chord that moves the heart while inviting the listener to raise a glass and sing along.
Stuart and Ryan will perform songs from Stuart’s upcoming solo album, a collaborative project of all-traditional acoustic Americana songs set for release in spring of 2015.